Opening Keynote Address

Bill McDermott, President and CEO, SAP Americas, Corporate Officer, SAP AG

Léo Apotheker, President, Customer Solutions and Operations, Member of the Executive Board, SAP AG

In his keynote, Growing Fast-Track Businesses Faster, Bill McDermott explains how the business process platform from SAP enables collaboration and enriched customer relationships across the enterprise. In Léo Apotheker's address, titled Realizing Business Benefits with SAP, learn how companies prepare for new business strategies. Also hear about the benefits of the SAP NetWeaver platform and enterprise services architecture (ESA).

Morning Keynote Address: SAP in 2010

Henning Kagermann, Chairman of the Executive Board and Chief Executive Officer, SAP AG

Learn about collaborative ecosystems as a successful framework for executing on business-model innovation. Discover why ecosystem management will become an increasingly important core competency of companies that excel in serving their customers. Hear about the IT requirements to support collaboration and co-innovation, and learn about SAP's strategy for fulfilling these requirements. Finally, hear about SAP's vision for business in 2010.

Afternoon Keynote Address: Simplicity Through SAP

Shai Agassi, President, Product and Technology Group, Member of the Executive Board, SAP AG

Learn how SAP allows our customers to focus on managing complexity and addressing the needs of their customers, enabling them to win in today's economy. Discover how enterprise services architecture (ESA) helps customers adapt and innovate in response to changing business conditions. Also learn how SAP is delivering high-value business solutions to customers in every industry around the globe.

Morning Keynote Address: Design and Redesign

Hasso Plattner, Co-Founder, SAP, Chairman of the Supervisory Board, SAP AG

Organizations in today's global marketplace must transform their thinking from bottom-line optimization to innovating for top-line competitive differentiation. Learn about the role of innovation and co-innovation in driving sustainable competitive advantage, as well as the close relationship between innovation and design -- especially in the area of software. Also hear about examples of innovation in SAP.