My hope for this session is that we can learn how to convert online action into offline action.

Key Takeaways

1) An uber-offline person won't go online

2) To get people to report back

• Design - value - ease of user
• Peer pressure - Are they scared?
• Trust development

Resources

• Good2gether: http://www.good2gether.com/
• A way to get traffic to your NPO's website by syndicating your news and events to newspaper websites.
• http://www.good2gether.com/g2g.php?pg=whatisgood2gether
• Google Analytics
• Free traffic reporting for your website. A couple of lines of javascript and your collecting data in minutes
• http://www.google.com/analytics/index.html
• Ning - free 'white label' social network creator
• Check out http://aspcacommunity.ning.com/