How do you manage time/resources across multiples sites:
- Twitter
- Facebook
- GetSatisfaction
- FriendFeed
- Flickr
- YouTube
- LinkedIn
- Customer Forums
- etc
What are you doing?
- Syndicating
- Engaging
- Sharing
- Conversation
- Spreading our culture (awareness)
- Announcements/Editorial Calendar
- Invite/Welcome
Challenges?
- Profiles - same on all sites or tweaked based on community participating?
- Post to multiple sites
- RSS does not allow full insight into who we are really talking to
- Metrics - determining ROI on time spent
- Keeping track of comments and responding
- Proliferation/valuing of tools sites
- Cultural implications of saying no to invite requests
- Tag spam
- Keeping up with the Jones' - you can't use them all
- How to map the social graph of the community
- How to verify it is worth the time to invest in communicating in all these socnets
- How to continue to conversation
- Differences between trying to reach new people and working with existing community
- How to match people's goals
- Identity/Reputation
Questions for technology:
- How can we leverage OAuth and OpenID to connect us easier/quicker?
- Push vendors (like Wordpress) to adopt Discus and other technologies, expand what we are using NOW
- Post once, publish wherever - why is this not built yet?
How do you make it easier to manage?
- Determine goals first - why do you wish to engage with these people?
- Segment by action to help manage tasks - Listen, Moderate, Respond (use tools that help you do these three things)
- Choose a tool/or a couple of tools (try to keep it under 4) and stick with it/them
- Listen and find product champions that can help spread the word
- Cross Posting - TubeMogul, ScribeFire, FriendFeed, Discus/SezWho, TweetThis
- What are people expecting from you - set guidelines both internally and externally
- Breathe in. Breathe out. This is not quick. It is sometimes not easy. But it is important. Patience is a virtue. Thick skin is a plus.
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