Online Community Unconference 2008 : Managing communities across multiple sites

How do you manage time/resources across multiples sites:

What are you doing?

Challenges?

Profiles - same on all sites or tweaked based on community participating?
Post to multiple sites
RSS does not allow full insight into who we are really talking to
Metrics - determining ROI on time spent
Keeping track of comments and responding
Proliferation/valuing of tools sites
Cultural implications of saying no to invite requests
Tag spam
Keeping up with the Jones' - you can't use them all
How to map the social graph of the community
How to verify it is worth the time to invest in communicating in all these socnets
How to continue to conversation
Differences between trying to reach new people and working with existing community
How to match people's goals
Identity/Reputation

Questions for technology:

How can we leverage OAuth and OpenID to connect us easier/quicker?
Push vendors (like Wordpress) to adopt Discus and other technologies, expand what we are using NOW
Post once, publish wherever - why is this not built yet?

How do you make it easier to manage?

Determine goals first - why do you wish to engage with these people?
Segment by action to help manage tasks - Listen, Moderate, Respond (use tools that help you do these three things)
Choose a tool/or a couple of tools (try to keep it under 4) and stick with it/them
Listen and find product champions that can help spread the word
Cross Posting - TubeMogul, ScribeFire, FriendFeed, Discus/SezWho, TweetThis
What are people expecting from you - set guidelines both internally and externally
Breathe in. Breathe out. This is not quick. It is sometimes not easy. But it is important. Patience is a virtue. Thick skin is a plus.