Key Takeaways:

1) Material rewards undermine social currency
2) Engage your power users, but reward all participation. Engage all users.
3) Pre-establish your community's culture.
4) Lower the barriers to participation through pseudo-anonymity and mentoring/hand holding.
5) Do not engage negative users.

We discussed understanding the user base as a foundation from which to leverage participation. Such knowledge may be inferred from:

• proclivity toward certain roles
• business intelligence through membership activity analysis and attention data mining

When this takes place, management can find and develop discussion topics in relevant clusters of interest.

We also discussed techniques for mentorship.

contributed by richreader@hidden on Jun 20 10:51am