Problem: Bill has a consulting client that wants to hire someone else to build and manage their community. It got Bill thinking about their responsibilities & opportunities. Opportunities are talked about a lot, but not responsibilities. What types of conversations are you expected to hold, what type of environment should you provide, etc. Do you have a responsibility to add value for the user?

Value Add for Hosting Your Own Community (instead of having elsewhere on the web)
Being a member/customer (AAA hearing from their own members)
Having access to people at the host company
Being heard by people at the host company (through complaints, story ideas, etc)
Connecting customers with common interests together
Providing relevance - getting members to provide instant feedback

Responsibilities
Quality (of content and experience)
Commitment to quality and to see it through
Openness (be willing to hear criticism)
Investment of time and money
Commitment to longevity (don't bail if you don't get fast validation)
Responsibilities differ by company (contextual by industry) (for example, a pharma company has different responsibilities than a media company)
Facilitation of conversation and interaction
Create ground rules
Create and maintain culture
Flexibility
Responsiveness

Brands doing a great job
Quickbooks (Intuit)
Apple
VMWare
Oracle Technology Network
SAP
Dell (Idea Storm)
Craigslist (*not really "enterprise")
Microsoft

Campaigns:
Dove's Campaign for Real Beauty
Amex Members Project (initiative-based community)

Interesting that many non-tech companies use different brands for their community -- example: Johnson & Johnson has BabyCenter