1) Relationship between editorial/community
2) Build relationships
3) Responding to community
4) How you welcome people into your community/spirit of community in first interaction
5) Fundraising on osns, how is it working/not working?

Challenges:

• money/resources/critical buy-in
• limited time (of constituents, volunteers & internal staff)
• giving person some kind of call to action/tangible actions
• serving multiple audiences (tech-savvy vs non-technical) & generational split
• benefit of mentoring relationships in community; making sure using same tools

• welcome wagon one strategy used to welcome new members: 2 week shifts to welcome new users, welcomers keep signing up for it, means more coming from user vs superusers
• personal component important
• mentorship program
• “lonely user” on Flickr; auto-given a friend, engages them
• Twitter auto-welcome
• Email “we miss you”
• Good to have other mechanisms for participation besides writing a post, could be voting, etc.
• Anything special in welcoming in particular for fundraising?
• www.outandequal.collectivex.org example of effective ways for members to set threshold/goals, can see what others are working on, can do time-bound bursts for objectives
• distinction between delivering services vs advocacy/fundraising
• fundraising often tends to dominate the conversation, even though it is important
• a lot of the same issues of profit: What’s the best way to engage users w/o seeming spammy?
• Success stories/case studies can play a big role, but have to get them first
• Participation important, but also the networking effect and facilitating that, encourage horizontal discussion
• Any success Digg-ing own stories? Or having people to do it for you?: Good to have short-list of people to help do something for you “the do-ers”.
• Good task for people who will only “do” things virtually
• Question of how do you personalize it enough to get someone to do something/engage people across a wide variety of platforms?: establish relationships before you ask, make as personalized/individualized as you can, don’t spin wheels on low-level users to become super-users, focus on super-users for better results
• Care2 does well at making issues seem immediate, personalization enough to feel like it is issue that is relevant to you, email segmentation system
• Ways to diversify funding
• Strategy of going out & about on the web, establishing relationships w/ key people on the Web—authenticity key w/ this
• Set up goals w/ timeframe, also way to help w/ content creation
• What are the right metrics to be measuring for goals, challenge of getting meaningful measurements of community goals?

Takeaways:

• Distinction between advocacy and fundraising, taking emphasis off com
• Value in setting goal, but hard to get meaningful measurements
• Identifying super users and using them as ambassadors and user-generated content
• Different kinds of welcoming strategies for new members
• Monitor what is happening on profit side for ideas